Cherry Prangley

Cherry Prangley currently serves as Vice President and Chief Data Officer at AAA Auto Club Enterprises, leading project teams in data science and analytics to facilitate innovation and operational efficiencies. Notable achievements include a 75% year-over-year economic benefit increase, the launch of machine learning fraud detection, and the implementation of marketing attribution tracking. Previously, Cherry held multiple managerial positions within AAA, enhancing marketing effectiveness, operational processes, and customer engagement. Prior experience at Yamaha Motor Corporation involved strategic data analytics and financial planning, contributing significantly to profitability and customer satisfaction improvements. Cherry holds a Master of Science in Predictive Analytics from Northwestern University, an MBA from UC Irvine, and a Bachelor of Science in Industrial & Systems Engineering from Georgia Institute of Technology.