AAA Automobile Club of Southern California
Rick Phethean is an experienced data and analytics professional currently serving as the Data & Analytics Technical Lead at the Automobile Club of Southern California since January 2012. In this role, Rick leads big data projects across various platforms, including Salesforce and Workday. Previously, Rick held several key positions at the same organization, such as Sr. Project Lead for the Marketing Database, where responsibilities included developing marketing campaigns and providing subject matter expertise on data management systems. Rick also served as a Sr. Market Research Analyst, enhancing customer experience programs, and as a Sr. Operations Analyst, focusing on operational data integration. Prior experience includes roles at Bank of America from 2005 to 2011, where Rick led infrastructure operations and supported client services. Rick holds an Associate of Arts and Sciences degree in Computer Technology from Fullerton College and a Bachelor of Science in Applied Technology from Brigham Young University - Idaho.
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