Pauline Norden

Co-founder & Soapreneur at Aárd

Pauline Norden's work experience includes a range of marketing, communications, and business development roles across various industries.

Pauline is currently employed as the Marketing & Communications Manager at Volta Trucks and also manages the Advisory board. Prior to this, they founded and worked as the CEO of Aárd, a counter-reaction to the beauty industry's standard.

Pauline has also worked at PELTARION, where they held multiple roles including Business Development, User Acquisition & Growth, and Communications Manager. At Tink AB, a venture-backed fintech company, they were responsible for B2C social media and influencer strategy and led a project to pivot the target user from middle-aged men to young females.

Before that, they worked as a Media Analyst at Meltwater, providing customers with brand insights through media analysis and creating reports for clients such as IKEA and Libresse. Pauline was also involved in the Student Association at the Stockholm School of Economics as a board member and the President of the Media Committee.

In addition, Pauline worked at Grow as a Communication & Relations specialist, conducting market research, creating pitch presentations, and formulating client proposals. Pauline started their career at NK Nordiska Kompaniet in sales and also completed an internship at R/GA, an advertising agency known for its work in technology, design, and marketing.

Pauline Norden is a professional with a Bachelor's Degree in Retail Management from the Stockholm School of Economics. Additionally, they obtained a certification in Elements of AI from the University of Helsinki in December 2019.

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Previous companies

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Peers

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Timeline

  • Co-founder & Soapreneur

    August 1, 2020 - present

  • Founder & CEO

    February, 2020