Aaron Shum

Established in 1985, Aaron Shum Jewelery Limited is a pioneer in Hong Kong' jewelry industry, and have successfully launched and marketed various jewelry brands. In 2000, ASJ launched its first international brand Gemtique, and the widely popular collection is now found in numerous international displays. Following Gemtique's success, ASJ developed other distinctive brands, including the acclaimed 揅oronet Solitaire?and 揚rincess Bellissima?collections, and was awarded numerous design patents worldwide. Since early 2006, ASJ has melded expertise and innovation to build and implement its brands into various products. The latest La Posy and Icestrella collections marked ASJ's continued flourish and growth.