Barbara Shipley

Barbara Shipley serves as the Senior Vice President of Brand Integration at AARP since June 2006, leading brand strategy and managing substantial budgets for member benefit and advocacy campaigns while representing AARP among various stakeholders. Previous experience includes a role as Senior Partner and Deputy General Manager at Fleishman-Hillard, where Barbara directed business development and public affairs programs, and as Managing Director at Ruder Finn, providing strategic communications counsel. Additionally, Barbara held positions at Z Communications Company and Susan Davis International, where contributions included media relations and event planning. Barbara's educational credentials include participation in the AgL Leadership Program at Georgetown University, a Bachelor of Arts in Sociology from American University, and advanced studies in Sociology at the University of Cambridge.