Elizabeth MacMahon is an experienced professional with a robust background in data management and strategic planning. Currently serving as Director at AARP since September 2010, Elizabeth drives targeted data sourcing to enhance member communications and oversees direct response programs for member engagement and lead generation. Previously, Elizabeth held various roles at the American Red Cross, including Director of Data Management Corporate Business Planning, where a business intelligence strategy was developed to support performance objectives, and Manager of Sales & Marketing Biomedical Services, focusing on ROI models for donor acquisition. Elizabeth's earlier experience includes positions at American Management Systems and First Annapolis Consulting, Inc., providing expertise in software implementation and strategic consulting for financial service companies. Educational qualifications include a Master's in Information Systems from The George Washington University and a Bachelor's in Commerce/Finance from the University of Virginia.
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