Jo Higgison

Jo Higgison is a seasoned marketing events manager with extensive experience in event production and project management, currently serving at AARP since July 2017. In this role, Jo develops and executes brand-driven experiential activations and digital events tailored to diverse audiences, while overseeing all aspects of live and virtual event projects, including stakeholder management, budgeting, and scheduling. Previous positions include Events Manager for the Duke-Robert J. Margolis Center for Health Policy and the Center for Health Policy at The Brookings Institution, where Jo managed large portfolios of events, negotiated contracts, and designed marketing materials. Jo holds a Master's degree in Management with a Marketing Specialization from the University of Maryland Global Campus and multiple certifications in event management and social media.