Lisa Arrington

Lisa Arrington serves as the SEO Manager for Enterprise Marketing at AARP, where significant contributions include achieving record organic traffic and membership conversions across multiple business areas. Previously, Lisa held the position of SEO Lead and Content Strategist at Lenovo, focusing on North America eCommerce. Prior roles include Digital Marketing Strategist at TheeDigital, where complex business challenges were addressed through a variety of digital marketing tactics, and Marketing Manager at eWayDirect, leading social media initiatives and campaign strategies. Additional experience includes roles at Red Hat, where Lisa managed marketing communications and content development, and a formative internship at Metro Magazine. Lisa founded and presided over the multimedia organization 49er Riotbox, driving engagement among the student community. Educational qualifications include a B.S. in Business Administration with a focus in Marketing from UNC Charlotte.