• AARP

Michael Luirette

Manager, Specialized Content SEO

Michael Luirette is an experienced SEO and digital marketing professional with a robust history in managing and developing SEO strategies. Currently serving as Manager of Specialized Content SEO at AARP since March 2023, Michael previously held the position of Director of SEO Marketing at loanDepot, where a comprehensive in-house SEO program was established. Additional roles include Search Engine Optimization Manager at XE.com, and Manager of Global SEO at Hilton, where extensive contributions to SEO practices were made over a 13-year tenure. Michael co-founded Hilton’s original SEO efforts and has provided consulting services through Luirette Consulting since 1998. Educational background includes a BA in Economics from California State University, Long Beach.

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Long Beach, United States

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