Sarah Norfolk

Brand Manager, Strategic Communications at AARP

Sarah Norfolk is a seasoned brand manager with extensive experience in strategic communications, currently working at AARP since 2010. In this role, Sarah collaborates with stakeholders on comprehensive marketing campaigns, overseeing over 100 initiatives annually while implementing risk management strategies to ensure compliance. Previous experience includes serving as a Member Relations Workflow Coordinator at AARP, where responsibilities included developing a risk management process for escalated cases. Additionally, Sarah’s diverse background features roles in guest services, retail management, client services, and graphic design across various companies, including the Washington Nationals and Bath & Body Works. A graduate of Cabrini University with a Bachelor’s degree in Graphic Design, Sarah further enhanced professional skills through a recent course on strategic foundations from Coursera.

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