Kareishma Goodwin

Kareishma Goodwin has extensive experience in the beverage industry, primarily with AB InBev since August 2015, where current roles include Marketing Insights Manager Beyond Beer and Control Tower Implementation Lead for the Africa Zone. Responsibilities encompass driving project management for innovation initiatives, optimizing KPI standards, and managing cross-functional teams. Previously, Kareishma held various positions within the Zone Innovation and Technology sector, focusing on strategic insights, new product development, and technical brewing processes. Prior experience includes technical roles at SABMiller from 2009 to 2015. Kareishma holds multiple certificates from prestigious institutions, including GIBS Business School and Wharton School, and a Bachelor's degree in Microbiology from the University of South Africa.