Paul Wourlod 🤟

Paul Wourlod is an experienced professional in the digital marketing and entrepreneurship sectors. Currently serving as GTM Director at AB Tasty since August 2024, Paul has a strong background as Co-founder and CRO of Potions, a pioneer in cookie-less online shopping personalization, from December 2018 to October 2024. Prior to that, Paul held the position of Managing Director at Screenbase, France's first media agency specializing in Digital Out Of Home advertising, from January 2016 to December 2018. Additional entrepreneurial ventures include co-founding Plyce, a leader in mobile-to-store technology, and CheckAndTake, which later transitioned into Plyce. Educational credentials include a Master's in Entrepreneurship from HEC Paris and a Master's in Economics and Business Management from AgroParisTech.