Luciana Bülau

Luciana Bülau is an accomplished marketing executive with extensive experience in brand management and strategic communication across various industries. Currently serving as the Head of the Sadia and Perdigão brands at BRF, Luciana has been instrumental in driving success in the Brazilian market since July 2018. Additionally, Luciana holds a position on the National Board of the Associação Brasileira de Anunciantes since January 2023. Previous roles include Planning VP at Santa Clara and Partner at TREE Consultancy, where expertise was applied in branding, communication, and strategic business planning. Luciana's career also includes significant contributions as Marketing Director at Chicco Brazil and Consumer Lifestyle Marketing Director at Philips do Brasil, coupled with foundational marketing roles at Beiersdorf and Faber-Castell. Educational credentials include an M.B.A. from FGV and a master's degree in advertising from USP.