Sharon Lam

Sharon Lam has been in the digital marketing industry since 2015. Sharon started their career as a Sales and Marketing Intern at Mercedes-Benz Malaysia in 2015. In 2017, they joined Argus Merchant Services LLC as a Marketing Manager, where they developed marketing strategies and experiments to improve customer & traffic outputs. In 2019, Sharon Lam started their own business, www.sharonlamis.com, where they designed and managed social media strategy for various B2B & DTC clients. Currently, they are a Senior Digital Marketing Manager at Abacus Business Computer, where they measure and optimizes GTM campaigns to generate leads with landing pages and reports on KPIs using Hubspot, SEMrush, and other tools. Sharon has also developed and launched cross-channel (Google, LinkedIn, email, social) campaigns to engage target accounts and nurture leads, increasing lead generation by 300%.

Sharon Lam completed their Master's degree in International Marketing at Hult International Business School in 2016, and their Bachelor's degree in Entrepreneurship (Commerce) at Universiti Malaysia Kelantan. Sharon has also obtained certifications from various institutions including California Institute of the Arts, Google, HubSpot, and Facebook. These certifications include UI/UX Design Specialization (2021), Google Analytics Individual Qualification (2020), Google Ads Display Certification (2020), Hubspot Email Marketing Certification (2020), Facebook Certified Digital Marketing Associate (2020), Google Ads Search Certification (2020), Hubspot Inbound Certification (2020), and Hubspot Inbound Marketing (2020).