Abacus Data
Eddie Sheppard is an experienced professional in the field of insights and research, currently serving as Vice President of Insights at Abacus Data since August 2023. Prior to this role, Eddie held the position of Vice President of Insights at Léger from September 2019 to July 2023, having also served as Associate Vice President during that time. Eddie's career includes a significant tenure at NRG Research Group as a Senior Research Consultant until its acquisition by Léger in September 2019. Additionally, Eddie worked as a Strategist at Stormy Lake Consulting, and held various academic positions, including Adjunct Assistant Professor at the University of Calgary and Assistant Professor at Mount Allison University. Eddie's academic qualifications include a PhD and MSc in Psychology from the University of Calgary, complemented by a BA in Psychology from Brock University.
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Abacus Data
Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. Our work is guided by our commitment to our clients, the research process, and looking at things differently. These values mean that all reports, recommendations, and analyses produced by Abacus Data are supported by rigourously tested data, collected following the highest standards in research methodology. Often communication breaks down between organizations, the public, and other stakeholders because neither speaks the other’s language. At Abacus Data, we translate the attitudes and opinions of the public and other stakeholder for clients. This helps them make better decisions. Abacus Data has conducted public opinion research studies for some of North America’s leading public and private sector corporations in Canada, the United States and the United Kingdom. Our team of research professionals can manage all your research needs, both quantitative and qualitative. What’s different is how we interpret the data. No two research questions are the same. Neither is the method for answering them. What makes us different is our approach.