Joanne Tuck

Joanne Tuck is an experienced marketing professional currently serving as the Head of Marketing for Lumino The Dentists at Abano Healthcare Group Limited ANZ since October 2018. In this role, Joanne is responsible for enhancing patient flow through the development of brand, digital marketing, and data-driven patient experience strategies across 120 general practices in New Zealand and over 10 specialist orthodontics and oral surgery practices. Prior experience includes leading marketing strategies for ACG Colleges from April 2016 to October 2018, managing healthcare corporate rebranding at First Assistance from October 2014 to March 2016, overseeing marketing at Manukau Institute of Technology from January 2011 to December 2013, and holding marketing leadership positions at Stella Travel Services and Flight Centre (NZ) Ltd. Joanne's diverse background encompasses strategic planning, digital strategy, and collaborative revenue growth initiatives within the education and healthcare sectors.