Craig Smith

Craig Smith is an accomplished retail sales leader with extensive experience in the beverage industry. Currently serving as the Retail Sales Director at ABARTA Coca-Cola Beverages, LLC since August 2017, Craig oversees a team of 49 sales professionals across four facilities. With a career at The Coca-Cola Company beginning in January 2011, Craig has held multiple leadership roles including Director of Retail Sales and Area Sales Manager. Prior experience includes managing a sales team at Coca-Cola Enterprises from October 1999 to December 2010, where Craig achieved significant case volume and DNGP results as Sales Manager and District Sales Manager. Craig’s tenure in the Coca-Cola system began in June 1983 with a variety of sales positions, demonstrating a strong foundation in sales management and team leadership.