Fernanda Peña Náder

Fernanda Peña Náder is a seasoned marketing professional with extensive experience in demand generation, marketing automation, and event management. Currently serving as the Global Marketing Activation and Automation Leader at ABB since July 2018, Fernanda focuses on mapping buyers' journeys, optimizing marketing automation platforms, and executing ABM campaigns. Prior roles included managing demand generation efforts and event planning for ABB, as well as holding senior marketing positions at GE Power and GE Energy Connections. With academic credentials including a Master's in Social Psychology and an MBA in Project Management, Fernanda has also contributed to education as a Marketing Professor at Tecnológico de Monterrey.