ix Lee is a seasoned professional in automation and robotics, currently serving as the Regional Cobot Distribution & Ecosystems Manager at ABB since March 2025, overseeing operations in South Asia, SEA, Oceania, the Middle East, and Africa. ix Lee has extensive experience at Universal Robots from February 2016 to March 2025, holding various leadership roles including APAC OEM Business Development Manager and Head Of Sales for SEAO, focused on promoting the adoption of collaborative robots in the region. Prior experience includes positions at Rockwell Automation as OEM Sales Lead and OEM Sales Engineer, and at Sauer-Danfoss as Sales Application Engineer. ix Lee began a career at Hewlett-Packard as a Technical Specialist. Educational qualifications include a Bachelor of Technology in Electronics Engineering from the National University of Singapore and a Diploma in Electronic, Computer & Communication Engineering from Singapore Polytechnic.
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