Vanesa Gonzalez

Vanesa Gonzalez currently serves as the Marketing & Communications Channel Leader for the Electrification Business at ABB, responsible for strategic marketing focused on brand positioning, loyalty, and customer experience since December 2024. Prior to this role, Vanesa was with Schneider Electric for over a decade, where responsibilities included serving as the Global Marketing Business Partner for South America in Power Systems, managing marketing communications initiatives, and executing demand generation programs. Previous positions include Marketing Communication Senior Specialist at Schneider Electric, Marketing Analyst at Microtec Ingeniería, and Inside Sales & Marketing Analyst at Unify. Vanesa began a career in marketing as a Junior Marketing Specialist at Emerson Network Power. Vanesa holds a Licenciatura en Comercializacion from Universidad Abierta Interamericana, earned between 2006 and 2011.