Barbara Sowa

Barbara Sowa is a seasoned marketing professional with extensive experience in marketing analysis and automation. Currently serving as a Senior Marketing Analyst at ALEC since August 2021, Barbara designs and enhances marketing automations, email campaigns, and reporting processes, while managing a marketing data warehouse. Prior roles include Marketing Automation Manager at The Mom Project, where Barbara managed B2B email marketing campaigns, and Marketing Analyst/Digital Marketing Manager at Spectrem Group, focusing on digital marketing initiatives. Barbara's career began at Wolters Kluwer Tax & Accounting US, where roles included Marketing Communications Manager, assisting in strategic B2B marketing campaigns, and providing analysis and reporting. Barbara holds a Bachelor's Degree in Honors English and Psychology from Michigan State University.