ALEC
Barbara Sowa is a seasoned marketing professional with extensive experience in marketing analysis and automation. Currently serving as a Senior Marketing Analyst at ALEC since August 2021, Barbara designs and enhances marketing automations, email campaigns, and reporting processes, while managing a marketing data warehouse. Prior roles include Marketing Automation Manager at The Mom Project, where Barbara managed B2B email marketing campaigns, and Marketing Analyst/Digital Marketing Manager at Spectrem Group, focusing on digital marketing initiatives. Barbara's career began at Wolters Kluwer Tax & Accounting US, where roles included Marketing Communications Manager, assisting in strategic B2B marketing campaigns, and providing analysis and reporting. Barbara holds a Bachelor's Degree in Honors English and Psychology from Michigan State University.
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ALEC
There’s a big difference between simply having a financial institution — and having a financial institution that truly cares about you. As a credit union, we exist solely to serve the diverse financial needs of our members — people like you. In fact, ALEC is owned by the very individuals it serves — not private investment groups or public shareholders. That’s an important distinction from many other financial institutions. As a not-for-profit financial co-operative, after paying our credit union’s expenses and setting aside its mandated reserves, we return the money that’s left over right back to ALEC members. That giveback takes the form of lower rates on loans, higher rates on savings, reduced or eliminated fees, and more and better services. Those savings can add up to a significant sum every week, every month, every year. At ALEC, we believe our members truly appreciate the exceptional value we provide, and the honesty and sincerity with which we deliver it. Our goals are simple and transparent. We’re completely dedicated to helping you succeed financially and arming you with knowledge that helps you make the best possible financial decisions — even if it means you end up going elsewhere. It’s a philosophy that places people above profits. Which means you can depend on ALEC to work hard earning your trust, while providing unsurpassed personal service — every single day.