Alicia Juarez

Alicia Juarez is a Global Digital Marketing Manager at Abbott, where they focus on brand engagement and marketing strategy. With a background in integrated marketing communications from Northwestern University, Alicia has honed their skills in consumer research and shopper marketing. They have previously held roles at companies such as Microsoft, AbelsonTaylor, and the SANS Institute, contributing to their expertise in the pharmaceutical, gaming, beauty, and auto industries. Alicia's career is driven by a passion for understanding consumer interactions in the global market, complemented by a belief in creating their own universe through a positive mindset.