Yakima Chief Hops
Pascal Fritz is an accomplished marketing and design professional with extensive experience in the industry. Currently serving as the Marketing Director at Yakima Chief Hops since July 2022, Pascal previously held the position of Marketing + Creative Director at Block 15 Brewing Company from July 2020 to July 2022. As the founder of Wy'East Collective, a freelance marketing and creative service, Pascal provided marketing consultation, brand management, and graphic design art direction. A significant tenure at Nike from March 2006 to September 2019 included various roles such as member of the Brand Innovation team and Global Brand Designer for multiple sports categories. Earlier career experiences include graphic design positions at Kohl's Department Stores and The Weber Group, Inc., along with a Bachelor of Arts in Graphic Design from the University of Wisconsin-Parkside.
Yakima Chief Hops
As a 100% grower-owned network of family hop farms, Yakima Chief Hops is uniquely positioned to establish strong relationships between the growers who supply our super-premium hops and the innovative brewing customers who utilize our products in their beer. Our Mission is to connect family hop farms with the world’s finest brewers, providing the highest quality hop products and uncompromising service for the ultimate benefit of our customers, employees and growers. Our Vision is to be the global hop supplier of choice, focused on sustainably produced, innovative hop products. We strive to be an environmentally and socially responsible company devoted to continuously improving our sustainable practices. We are a responsible neighbor and asset to our communities, enriching the products, businesses and lives of everyone we encounter.