Yakima Chief Hops
Pascal Fritz is an accomplished marketing and design professional with extensive experience in the industry. Currently serving as the Marketing Director at Yakima Chief Hops since July 2022, Pascal previously held the position of Marketing + Creative Director at Block 15 Brewing Company from July 2020 to July 2022. As the founder of Wy'East Collective, a freelance marketing and creative service, Pascal provided marketing consultation, brand management, and graphic design art direction. A significant tenure at Nike from March 2006 to September 2019 included various roles such as member of the Brand Innovation team and Global Brand Designer for multiple sports categories. Earlier career experiences include graphic design positions at Kohl's Department Stores and The Weber Group, Inc., along with a Bachelor of Arts in Graphic Design from the University of Wisconsin-Parkside.