Annetta Moses

Annetta Moses has extensive experience in consumer insights and analytics, holding leadership positions at prominent companies. At Abbott, Annetta served as Director of Global Insights, Intelligence & Strategy for Rapid & Molecular Diagnostics, where a global insights organization was built and guided towards innovative strategies. Prior roles at Amazon included Customer Insights Lead and Principal Consumer Insight, focusing on brand creation and market research. Annetta's tenure at Kraft Foods Group included several Director roles, leading consumer insights initiatives that drove growth for major brands and earned industry recognition, including an Advertising Research Foundation award. Early career experience includes marketing research at Quaker Oats and software development at Hewlett-Packard. Annetta holds a BSIM from Purdue University and an MBA from the University of California, Berkeley.