Welcome to The Space Jammies: Kraft Launches Limited-Edition “Space Jam: A New Legacy”-Inspired Pajamas and All-New Noodle Shapes Mac & Cheese
For the live-action/animated movie event of the summer, Warner Bros. Pictures’ “Space Jam: A New Legacy,” Kraft Mac & Cheese is creating exclusive Space Jammies pajamas. Perfect for movie night, Kraft Mac & Cheese Space Jammies provide the ultimate comfort while watching the highly anticipated movie and enjoying a box of new Kraft Mac & Cheese Space Jam: A New Legacy noodle shapes. The Kraft Mac & Cheese Space Jam: A New Legacy boxes feature movie-inspired noodle shapes, like basketballs and bunnies, for the whole family to enjoy. The new boxes are adorned with Looney Tunes character favorites, including Bugs Bunny, Lola Bunny, Tweety Bird, Marvin the Martian, and the basketball star of the movie, global icon LeBron James. The boxes will be available at retailers nationwide starting June 1. “We were thrilled to partner with Warner Bros. Consumer Products for the long-awaited ‘Space Jam: A New Legacy’ movie, and we had a lot of fun creating these new macaroni noodle shapes to celebrate the film’s premiere,” says Maya McDonald, Brand Activations lead for Kraft Macaroni & Cheese. “Through the comfort of jammies and our deliciously cheesy Mac & Cheese, watching Space Jam: A New Legacy at home when it premieres will be a fun experience for the whole family.” To get a pair of Kraft Mac & Cheese Space Jammies and a box of cheesy Kraft Mac & Cheese, simply enter for a chance to win on www.KraftSpaceJammies.com starting May 20th – 25th. New Kraft Mac & Cheese Space Jam: A New Legacy boxes are available at stores nationwide for $2.49 starting June 1. Share your Kraft Mac & Cheese Space Jammies using #SpaceJammies on Twitter @kraftmacncheese, Instagram @Kraft_MacandCheese, and Facebook @KraftMacaroniandCheese. ABOUT THE KRAFT HEINZ COMPANY We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.