Dirk Hoerter

Dirk Hoerter is an experienced professional in digital marketing with a career spanning over three decades. Since September 2010, Dirk has served as the Director of Digital Marketing at Abbott, where responsibilities include directing the global digital marketing strategy and identifying growth opportunities. Prior to this role, Dirk worked at Kimberly-Clark Corporation for over fourteen years, holding various positions such as Global Digital Manager, where responsibilities encompassed maximizing marketing technology investments, and Team Leader for Relationship Marketing, managing online marketing programs for major brands like HUGGIES and KLEENEX. Dirk's foundation in technology is rooted in a Bachelor of Science in Computer Information Systems from the University of Wisconsin-Stevens Point, earned in 1990.