Igor Kuzmin

Igor Kuzmin is an experienced marketing professional with a strong background in digital and brand management. Currently serving as the Global Digital Lead and Global Brand Manager for the pain category at Abbott since August 2020, Igor has led full cycle consumer and healthcare professional marketing, product launches, and digitalization efforts. Prior to Abbott, Igor held various roles at Bayer from June 2011 to August 2020, including Strategy/Digital Lead for Dermatology, where responsibilities included leading category strategy development and managing global digital initiatives. As Head of the CIS country group, Igor introduced an operational model that resulted in double-digit growth across several countries. Earlier roles at PepsiCo, Fruzhe (Mint-Capital), and Henkel involved brand management and repositioning efforts that significantly enhanced market shares. Igor holds a bachelor's degree in Marketing from Saint-Petersburg State University of Engineering and Economics.