James Roff has over 25 years of diverse experience in the medical device and healthcare sectors, holding various leadership positions across multiple companies. At Abbott from September 2018 to August 2024, James served as DVP, Commercial EMEA & APAC for Heart Failure, as well as International Head & General Manager for Abbott Neuromodulation. Prior to Abbott, roles included WW Director for the Cato Platform at BDBD and European Business Manager at the same company. James also has background experience as EMEA Marketing Manager at Masimo and International Communications Manager at Cardinal Health. James began the career as LVP Product Manager at Smiths Medical after earning a BA in Business & Marketing from Solent University.
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