Jeff Hughes serves as Senior Manager of Global Marketing Procurement and Category Lead for North American Marketing Procurement at Abbott since February 2020. Previously, Jeff held the position of VP, Media Director at Starcom from 2011 to 2019, leading media investments for notable clients including Chick-fil-A, Kellogg's, Harley-Davidson, and Crayola. Prior to this, Jeff was VP, Media Director at MediaVest Worldwide Inc. and served in various roles across Starcom MediaVest Group and GM Planworks, focusing on media strategy and operations for clients such as General Motors and Mars Wrigley. Jeff's career in media and marketing began at Leo Burnett as a Media Buyer/Planner. Educational qualifications include a Bachelor of Arts in Business Administration, with a focus on Marketing and Political Science, from the University of Iowa.
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