Matias Rapagna is a seasoned global digital marketing leader with over 10 years of experience in the pharmaceutical and healthcare industries. Currently serving as the Senior Manager of Omnichannel Strategy at Abbott, Matias leads digital initiatives aimed at enhancing engagement with healthcare professionals and patients. Their previous roles include Project Manager at Soluciones Tecnológicas de la Información SA and Regional Multichannel Marketing Manager at Eli Lilly and Company, where they successfully implemented strategies that significantly improved customer engagement and digital capabilities across Latin America. Matias holds a degree in Computer Information Systems and an Interactive Marketing Degree from Tecnológico de Monterrey.
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