Heather Smith is a Senior Director of Analytics and Performance Excellence at AbbVie, where they currently drive insights for patient services. With a career that includes leadership roles at Allstate and Gatorade, Heather has established themselves as a strategic thought leader in consumer insights, emphasizing the importance of data-driven decision-making. They hold a PhD in Sociology from the University of Delaware, enhancing their analytical capabilities in both local and global markets.
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