John Tierno is a strategic, gender-neutral CRM marketer with extensive experience in B2C and B2B digital marketing strategies. They have held various roles, including CRM Campaign Manager at Horizon Blue Cross Blue Shield of New Jersey, where they maximized member retention, and Acquisition Marketing & Communications at EmblemHealth, where they developed comprehensive digital marketing plans. Currently, John serves as a Customer Experience Consultant at AbbVie, focusing on optimizing CRM lifecycle journeys. They have a background in managing multi-channel strategies for renowned companies such as Philips and Guardian Life, and they are pursuing a degree in Finance at Drexel University.
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