Robert Shields

Robert Shields is the Marketing Director for US Dermatology at AbbVie, specializing in the RINVOQ Eczema indication and pipeline commercial development for Alopecia and Vitiligo since October 2018. Previously, Robert served as the Associate Consumer Marketing Director, where responsibilities included leading initiatives for RINVOQ Eczema and managing SKYRIZI Dermatology's consumer marketing efforts, overseeing a P&L exceeding $100 million. Robert's experience also encompasses a role as Therapeutic Lead for Customer Experience and Digital Marketing at AbbVie, as well as significant tenure at United Airlines, where digital media strategies were developed for global campaigns. An active Board Member at SocialMedia.org since 2013 and with a background in social media management and analytics, Robert brings a diverse skill set in digital marketing across multiple industries. Robert holds degrees in International Business and Spanish from the University of Minnesota and Universitat Pompeu Fabra.