Saban Karaca

Saban Karaca is an experienced professional in marketing analytics and business insights, currently serving as Associate Director/Team Lead for U.S. Marketing Analytics & Business Insights at AbbVie since January 2021. In this role, Saban leads a Customer/Patient Analytics & Insights team, delivering strategic insights and data-driven recommendations to senior leadership. Prior to AbbVie, Saban held the position of Director of Marketing Analytics at HAVI, where key performance indicators (KPIs) were defined, leading to actionable strategies. Saban's earlier experience at IRI included significant contributions in strategic analytics, enhancing marketing investment strategies for consumer packaged goods manufacturers. Saban's career began in marketing with Taksan Machine Tools Industry & Trade Company and included an internship at The Coca-Cola Company in Turkey. Saban holds an MBA in Analytics from Illinois Tech Stuart School of Business and a B.S. in Environmental Engineering from Cukurova University.