Natalia Zobkova

Natalia Zobkova is a skilled marketing professional with extensive experience in demand generation and brand management. Currently serving as a Marketing&Demand Generation Manager at ABBYY since April 2018, Natalia excels in planning and executing comprehensive marketing campaigns, measuring performance, and optimizing strategies. Previously, in a Marketing Manager role at Viseven Group, responsibilities included managing digital marketing efforts and collaborating with teams to enhance user experience. As Brand Manager for Mustela at JSC Cosmed, Natalia adapted international marketing strategies to local market needs. Early career experience includes a Marketing Manager position at the publishing house MEDIA-PRO, focusing on brand positioning and advertising campaigns. Natalia holds a Master's Degree in Economics and Management from the State Technological University, obtained between 2002 and 2007.