Leticia Ballot

Leticia Ballot currently serves as a Senior Demand Generation Specialist at ABC Fitness, where strategic oversight of PPC campaigns has contributed to the company's leadership in the gym management software sector following the acquisition of Glofox. Prior to this role, Leticia held positions at Cognizant as a Subject Matter Expert and Senior Google Ads Account Optimiser, focusing on optimizing high-value Google Ads accounts. Leticia's earlier experience includes managing digital campaigns at Accenture, marketing analysis at O Veleiro Comercio, and coordination during the Rio 2016 Olympics. An educator in German, Leticia taught at various institutions and holds a Bachelor’s degree in Public Relations and an ongoing MBA in business management with a focus on sports marketing from Universidade Estácio de Sá.