Vivian Appezzato

Vivian Appezzato serves as Coordenadora CRM e Performance at Hypera since April 2021, overseeing media performance and CRM across seven e-commerce channels, including D2C, B2E, and B2B2C. Vivian also holds the position of Coordenadora at ABComm - Associação Brasileira de Comércio Eletrônico since August 2021. Prior experience includes a role as Coordenadora de CRM e Performance at Ikesaki Oficial, where responsibilities involved analyzing consumer profiles and managing supply chain aspects for digital campaigns. Additional experience comprises consulting for e-commerce projects at Gouvêa Experience and coordinating logistics at Livraria Cultura. Academic qualifications include an MBA in Marketing and Digital Communication from ESPM, a Bachelor’s degree in administration with a focus on foreign trade from Universidade São Judas Tadeu, and a certification in e-commerce management from E-commerce School.