Juan Diego Rodríguez

Juan Diego Rodríguez serves as a Paid Media Manager and previously held the position of Paid Media Analyst at ABCW since August 2022, where responsibilities include strategizing and executing paid media campaigns across multiple channels, optimizing for maximum ROI, clicks, and conversions using various analytical techniques. Prior experience includes a role as a Consultor Junior at Zona Franca Santander from February 2022 to July 2022, where support was provided to companies in their internationalization efforts, focusing on logistics costs, market research, and digital marketing. Juan Diego is pursuing a degree in International Business at Universidad Santo Tomás, complemented by studies at Platzi and Stanford University.