Marketing and Trade Marketing Team

The Marketing and Trade Marketing Team at Allied Blenders & Distillers focuses on developing and executing strategic marketing initiatives across various channels to enhance brand visibility and market penetration for its portfolio of spirits including Officer's Choice Whisky and Sterling Reserve Whisky. This team collaborates on digital marketing campaigns, regional trade promotions, customer engagement, and brand management to drive sales and strengthen market presence in India and across the 29 countries where the company's products are available.