Paula Iturria serves as the Directora de Marketing y Comunicaciones at ABECEB since 2024. Previously, they held various roles in event management and marketing at KPMG Argentina from 2016 to 2018, and have extensive experience in corporate event organization at KAIZÈN EVENTOS from 2004 to 2008. Paula's educational background includes a Licenciatura en Turismo from Universidad Nacional de Lanús and advanced studies in Management from Universidad del CEMA and Strategic Marketing from Universidad Torcuato Di Tella. Additionally, they worked as a Senior Project Leader at WCD Argentina from 2017 to 2024.
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