Nick Pannell

Nick Pannell is a seasoned professional with extensive experience in sales, marketing, and business development across various sectors, particularly energy and mobility. Currently serving as a Senior Partner at Abeille.ai since July 2025, Nick previously held leadership roles at XXImo as Country Director for the UK and Ireland, and Interim Chief Commercial Officer. Prior to this, Nick was the Managing Partner at Pannell Hayes Consulting, focusing on strategic project implementation in the energy and transport markets. Nick's career includes significant positions at BP, where management of international business development was emphasized, and the founding of Blue Triangle Sales Training, which enhanced sales and marketing capabilities for major corporations. Earlier experience at Shell International Petroleum Company involved leading sales and marketing teams across Europe, particularly within the corporate fleet division. Nick holds a postgraduate degree in Marketing from the Chartered Institute of Marketing, obtained between 1986 and 1997.