Ashley Lewis

Ashley Lewis is the owner of Heedful Home since March 2021 and has been an Analyst in Marketing Personalization Strategy at Abercrombie & Fitch Co. since June 2017. In this role, Ashley leverages customer data to develop personalization strategies and oversees A/B testing across various marketing channels while collaborating with cross-functional teams. Previous positions include Associate Analyst and Assistant Analyst in digital marketing, wedding coordinator at St. Michael the Archangel Parish, and various internships in marketing and communications. Ashley holds a Bachelor's Degree in Marketing from Miami University, earned in 2017.