Carolyn Gurd

Carolyn Gurd is an experienced Associate Merchant at Abercrombie & Fitch Co., specializing in Hollister Women’s Swim, Outerwear, Accessories, and the Social Tourist Team since August 2021. In this role, Carolyn has demonstrated expertise in understanding customer behaviors and preferences, identifying emerging fashion trends, and leveraging insights from focus groups and competitive research. Previously, Carolyn served as an Assistant Merchant for Abercrombie & Fitch Kids and gained valuable experience as a Peer Impact Consultant at The Ohio State University Fisher College of Business. Additional roles include Marketing Assistant at Huntington National Bank, where Carolyn contributed to significant marketing projects, and a Student Services Assistant at the same university. Carolyn holds a Bachelor of Business Administration in Business Administration and Management, Marketing from The Ohio State University.