Karla Dixon

Karla Dixon possesses extensive experience in digital analytics and decision science, currently serving as the Director of Digital Decision Science at Abercrombie & Fitch Co. since July 2015, where responsibilities encompass digital media testing, A/B testing, and site optimization. Previous roles at Abercrombie & Fitch included Senior Manager and Manager of Strategy & Analytics, focusing on leveraging data for informed decision-making. Prior experience includes roles as a Web Data Analyst and Assistant Web Data Analyst, enriching skills in data governance and reporting for mobile app experiences. Earlier, Karla worked as an Analytics Intern at Resource/Ammirati and as an Assistant Project Manager at Great Lakes Marketing. Educational qualifications include a Bachelor's Degree in Mathematics and Economics from Denison University and a Master's Degree in Economics from Miami University.