Katie Adams

Vice President Marketing EMEA at Abercrombie & Fitch

Katie Adams is an accomplished marketing professional with extensive experience in the consumer goods sector, particularly in brand management and marketing leadership. Currently serving as Vice President Marketing EMEA at Abercrombie & Fitch Co. since April 2019, Katie has held various senior marketing positions focused on EMEA brands, including Hollister and Gilly Hicks. Prior to this, Katie worked at Unilever from 2004 to 2019, holding senior roles such as Senior Global Brand Director for Rexona and Global Brand Director for Deodorants, where leadership of multiple cross-functional teams and the development of market strategies were key responsibilities. Educational credentials include a degree in French and German from the University of Oxford.

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