Hassan Mumel

Hassan Mumel, recognized as a top B2B marketing leader and one of the founding team members at ABHI, has been pivotal in transforming the company into a leading embedded finance platform in the MENAP region. As the 5th hire and Head of Marketing & Customer Success, Hassan has driven ABHI’s rapid growth, leading it to onboard over 550 companies and serve a user base exceeding 300,000 across Pakistan, UAE, and Saudi Arabia. His visionary strategies have positioned ABHI as a fintech powerhouse, establishing it as a trusted name in financial wellness.

With over seven years of experience in B2B and startup marketing, Hassan has led ABHI’s multi-channel campaigns, SEO projects, and digital initiatives, generating over 100 million impressions in two years, and dramatically increasing brand visibility with industry-low acquisition costs. His approach blends innovative digital marketing techniques with a data-driven focus, securing ABHI’s status as a fintech leader. Hassan’s expertise in customer success and brand management has been instrumental in developing client trust and loyalty, achieving significant growth in both new and transacting users.

Prior to joining ABHI, Hassan’s expertise in B2B marketing and strategic growth was honed through impactful roles across multiple sectors. As a Marketing Strategy Consultant at Truck It In, he devised and executed a comprehensive social media strategy and created persuasive pitch decks that helped secure over $3 million in funding and win key client accounts. In his role as Marketing Manager at doctHERs, Hassan spearheaded digital transformation initiatives that enhanced user experience and streamlined onboarding processes, reducing costs by 50% and positively impacting more than 20,000 lives. Earlier in his career, he worked in the Hospitality industry as a Senior Marketing Officer at Crescent Star Foods, where he was a part of launching international franchises like Fat Burger and Golden Chick in Pakistan. His experience in Hospitality instilled in him a deep understanding of brand consistency and customer experience, which he now applies to build trust and engagement in startups.

Hassan holds a BBA in Marketing, and some certifications from the University of Illinois Urbana-Champaign which reflect his expertise in digital-first strategies and analytics. A sought-after speaker, he regularly shares insights on B2B marketing, growth strategies, and customer engagement at industry forums, positioning himself among the leading marketers in the startup ecosystem.