Katarina Becic

Katarina Becic is an accomplished marketing professional with extensive experience in the digital and integrated marketing landscape. Currently serving as the Head of Customer Engagement at Ableton since April 2015, Katarina leads a global team focused on developing communication strategies for the brand’s owned channels, while previously overseeing the Social Media team and expanding Ableton’s presence in mainland China. Prior to this role, Katarina spent seven years at Google, YouTube, where expertise in creative solutions and marketing campaigns was honed through various positions, including Senior Creative Manager and Product Marketing Manager. Early career experience includes media strategy roles at FullSIX Groupe and OMD International. Katarina holds a BA (Hons) in International Marketing from Regents Business School London.