Barbara Werdmuller

Content Strategist at ABN AMRO

Barbara Werdmuller is an experienced advisor and information specialist currently working at Informaat since August 2007, with expertise in guiding organizations on content development and management. Barbara served as a member and chair of the Works Council from 2016 to 2021, advocating for employee interests. Current roles include Content Strategist at ABN AMRO Bank N.V., focusing on a bank-wide content strategy utilizing GenAI, and former Product Owner at Rijkswaterstaat, where Barbara developed a knowledge platform and intranet content strategies. Previous roles encompass information architect positions at ING and the Ministry of General Affairs, emphasizing content mapping and governance. Barbara holds multiple degrees in Political Science and publishing, complemented by a recent masterclass in net politics.

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