Laís Naegele

Laís Naegele is a seasoned product manager with extensive experience in developing and executing product strategies across various sectors, including educational technology and digital entrepreneurship. Currently serving as a Product Manager at Abodoo since April 2024, Laís is focused on creating an AI-powered platform to align academic courses with career opportunities. Previous roles include Product Manager at WIRIS, where Laís employed data-driven strategies to establish product-market fit for a new SaaS tool, and Senior Product Manager at HeroSpark, leading a successful business model transition. Additionally, Laís has demonstrated expertise in optimizing e-commerce conversion rates at Estante Virtual and has contributed to the development of financial solutions at Blu. With a degree in Advertising and an additional focus on Entrepreneurship from Pontifícia Universidade Católica do Rio de Janeiro, Laís Naegele combines technical proficiency with a strong understanding of user needs and market dynamics.