Lorenne Anacta

Lorenne Anacta, CDMP, CDMS-SM, currently serves as the Assistant Vice President for Brand, Creatives, and Corporate Communications at Aboitiz Group, a position held since July 2017, where Lorenne leads brand equity initiatives and oversees groupwide communication strategies. Prior to this role, Lorenne was the Head of Marketing Services at Maynilad Water Services, Inc., developing brand equity and external communications. Experience also includes positions at First Philippine Holdings Corporation and First Balfour, Inc., where Lorenne focused on corporate communications and branding. Starting in the industry as an intern at ABS-CBN, Lorenne holds a Bachelor of Arts in Broadcast Communication from the University of the Philippines and gained certification as a Certified Marketing Professional in 2016.